Resources
Insights for brokers, advisers and installers
Practical guides, industry insights, and honest commentary on lead generation, pipeline building, and growing a brokerage, advice practice or installation business.
What Are Commercial Car Finance Leads?
A commercial car finance lead comes from a business or sole trader financing a vehicle for work use. Here's how that changes qualification and lender fit.
What Are Subprime Car Finance Leads?
A subprime car finance lead comes from someone whose credit history won't clear prime lender rates. Here's how they differ, and when they're worth buying.
Is It Legal to Call a Purchased Car Finance Lead?
Calling a purchased car finance lead is legal when consent exists under the Do Not Call Register and Spam Act. Here's what that actually requires.
Exclusive vs Shared Life Insurance Leads: The Real Difference
Shared life insurance leads are sold to several advisers at once; exclusive leads go to one. Here's what actually separates them and why it changes conversion.
What's the best time to call a car finance lead?
Speed to lead comes first, but once that window closes, the time of day and day of week you call shapes whether the next attempt lands. Here's how to plan it.
How Many Finance Leads Should a Broker Buy per Month?
The right lead volume is set by how many enquiries you can call and follow up properly — not by budget. Here's how to size your monthly order to real capacity.
What does SMS verification of a lead actually prove?
SMS verification confirms a phone number is live and contactable — not intent, creditworthiness, or whether the prospect will pick up the phone.
How car finance leads are qualified before they reach you
Qualification happens before you ever see a lead, not after. Here's what the ad, the form and the verification step each do before delivery.
How to track your conversion rate on car finance leads
Most brokers track settlements but miss the funnel stages that predict them. Here's the conversion framework that tells you where leads drop off and what to fix first.
How many times should you follow up with a finance lead?
Most brokers quit after one or two attempts, but persistence drives contact rates. Here's the follow-up cadence that balances thoroughness with efficiency.
Build vs. buy: should your car finance brokerage generate its own leads or buy them?
Building an in-house lead funnel and buying leads both work — but they suit different brokerages. Here's how to decide which path fits yours.
9 questions to ask before choosing a car finance lead provider
Not all lead vendors are equal. Here are the 9 questions that separate a genuine partner from a vendor selling you a name on a spreadsheet.
Why Pay Per Lead is replacing retainers in car finance
The retainer model rewards agencies for showing up. PPL rewards results. Here's why more car finance brokers are making the switch.
Speed to lead: how response time impacts your conversion rate
In car finance, minutes matter. Here's the data behind speed to lead and how calling faster can dramatically improve your contact and conversion rates.
Exclusive vs shared finance leads: what's the real difference?
Not all lead vendors operate the same way. Here's what exclusive leads actually mean, why it matters for your brokerage, and how to tell the difference.
How to qualify car finance enquiries without scaring prospects away
The right questions early in a conversation save everyone's time. Here's how to qualify car finance leads effectively without coming across as a gatekeeper.
Common lead quality myths in car finance (and what to measure instead)
Not every complaint about lead quality is accurate — and not every 'good lead' converts. Here's how to think clearly about lead performance.
Building a predictable monthly pipeline as an car finance brokerage
Pipeline unpredictability is one of the biggest challenges for car finance brokers. Here's a practical framework for building consistency into your lead generation.
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